Indir Topcagic

About

What I notice

I notice the details that annoy or delight me. I feel the difference when something is made with care.

Most bad products don’t happen on purpose. It happens when teams stop using what they build, or when small compromises pile up until the product feels heavy and tiring.

I have spent around fifteen years designing products in Stockholm, currently at Volvo Cars working on car and app experiences. Sitting in meetings talking about design without making anything makes me restless.

Outside of work, I spend time with my Leica Q2 and on the mats doing Brazilian Jiu-Jitsu.

Currently: Design Lead, Volvo Cars
2019—2023: Staff Designer, Kry
2017—2019: UX Designer, Avanza
2014—2017: Digital Designer, Thinkable
2012—2014: Digital Designer, Syrup
2010—2012: Graphic Designer & Illustrator, OneDrop
Based: Stockholm / Sweden
Elsewhere: LinkedIn Email

Habits

How I work

Habits I’ve picked up over the years.

It is easy to agree on an idea during a meeting. It is only when you put something on a real phone that you see where it falls apart.

In practiceToday, with AI, there is no excuse not to make that prototype straight in code.
Before adding another setting, button, or explanation, see what happens when you delete something instead.

In practiceThis page is an example. I removed every close button and relied on existing patterns and our expectations when it comes to navigating a card layout.
Designers often look at mockups all day without using the actual production build. If you do not use it every week, you will not feel the paper cuts.

In practiceI chose to drive and live with a Volvo BEV, I used Kry when seeking care myself, and I started actively saving long-term with Avanza.
Coming up with ideas is the fun part. The real work is being honest about which ones are unnecessary and letting them go.
People are usually busy and distracted when using software. Keep labels obvious and stop trying to reinvent standard patterns that already work.
If a team is scared of shipping something imperfect, they will only build safe, boring things. You learn much faster by putting rough ideas in front of people.